Let's get straight into what you MUST do, in order to rank on Google as a wedding photographer.
1. Do keyword research using a keyword research tool (such as
Ubersuggest) and choose keywords that have traffic! Gather these related keywords into a bucket.
2. Pick one of those keywords and include it in your homepage's page title, along with your business name (XYZ Photography | "My good keyword"
3. Put that keyword in an H1 heading that is high on the page, ideally so high that they don't have to scroll to see it.
4. Remember that bucket of keywords? Now, start using the rest of those keywords naturally on your page.
8. Watch your Google Search Console "performance" tab for keywords you start showing up for!
9. Watch Google Analytics to see if your website is engaging users, and then make improvement to the user-experience when they are not!
10. Get good, industry specific backlinks
And, #11 for a bonus: Join my
Facebook Group to get more insight including regular livestream trainings! ; )